Confirmation

It’s important that the client thoroughly understand what they’ve bought, what it can and can’t do. Confirm this with the client in terms of the UX, and start during Pre-Sales, rechecking through the entire process.

This will require early and accurate info from Sales, with graceful “course correction” from CD / NL. Encourage early-and-often educational efforts, making sure clients understand the tradeoffs of the choices they make.