Skål, commute warrior! A Viking warrior had to “do it all”: plan stragegize, wage battle, overcome obstacles… and enable his fellow warriors. Commuting can feel much the same way, so commute warriors on BART, the San Francisco Bay Area’s mass-transit system, needed an informative, easy-to-use, up to date, one-stop-shopping voice app to help them win the battle. The Celtic Viking did it all, from initial concept to corollary marketing materials!

“Betwixt and Between” is a phrase frequently appearing in Celtic tales — something that is neither fully this nor that, but some of each, and also something else altogether. The was ultimately the solution, for a cable-provider app that is neither fully chat bot nor IVR, handling business rules that are very complex, but not fully documented, and making it all seem simple for customers trying to put their account on vacation hold and still keep their cable services!

“Ancient” is not necessarily a bad thing, for Celtic or Viking artifacts — and the same is true of “old money”. But you don’t want your old money — in the new financial management account you just opened — either to sit idle or to be vulnerable to hackers. What to do, what to do….?!

Slàinte Mhath (“SLAN-cha vah”) is a traditional Celtic /Gaelic toast meaning “Good health to you.” And that was the challenge, when working through a complex collection of Medicaid support apps. each designed to help providers access services, funding, and reimbursement. There were core functions shared among states, to be sure — but each state manifested these in slightly different ways. The wish for good health became a challenge to make sure that’s exactly what we provided, no matter where the user lived.