Fáilte romhat! Welcome!

I’m Aelgyrr Sønstegard, The Celtic Viking — and I make machines talk like people talk.

For over thirty years, I've been designing the conversations that happen between humans and technology: the voice that guides you through a pharmacy refill (and gets it right!), the chatbot that actually understands what you're asking, the system that handles hundreds of thousands of calls a day but makes each one feel like the only one that matters — because it is; it’s yours.

Fortune 5 healthcare, financial services, transit, travel & hospitality, entertainment — I've designed across all of them, and built the teams, protocols, and practices to make it keep providing real solutions for the real people who use it, every day.

I'm passionate about words — not as decoration, but as tools. The right word at the right moment solves a problem. The wrong one creates three more. That's true whether the words come from a human, an IVR, or a large language model — and knowing the difference between what AI can say and what it should say is where my craft lives.

Take a look around. Explore the work, dig into the methodology (and maybe a little mythology while we’re at it…), and when you're ready — let's find a nice hygge spot, share a mug of gløgg, and talk about your conversation design needs.